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Attention Business Owners!"Here's How You Can Get an Instant EDGE Over
Your Competition, and Have Your Customers Chasing YOU (Your Competition's
Customers Too)
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Dear Reader,
If you’ve ever racked your brains trying to come up with ideas
to market your product or service – and make
bigger profits, then this letter will be the most exciting
you’ve ever read.
I Guarantee It!
Here’s my guarantee:
TEST DRIVE The Marketing Guy for 3 Months.
If after 3 months of studying my monthly Newsletter, you are not
completely thrilled by what you’ve learned (not to mention
the entertainment value) I will refund your entire subscription
fee PLUS $10!
NO QUESTIONS ASKED!
How can I be so confident? Well, to answer that, let me introduce myself.
My name is Greg Milner and I’m the best marketing copywriter
this side of the International Date Line!
Big claim? You bet.
And I’ll back it up in a moment, but first let me tell you about a dirty little secret that poisons most businesses, infects the brains of almost every business person, and is almost guaranteed to destroy cash flow and weaken a business so much it’s easy prey for competitors.
The Dumb Mistake Almost All Businesses Make
If you’re reading this, you’re either already in business,
or thinking about getting into business, right?
Okay, let me tell you what most businesses do when times get tough….when
there’s a downturn in sales….when the competition eats
into market share…..ready for this?
They CUT BACK on Their Marketing!!!
Yep, they cut back on the ONLY activity that brings in the money!!
Listen. You want to know the big secret to success in business? The amazing, remarkable thing that super-successful people keep to themselves and let others think they’re geniuses?
Okay, here it is: There are ONLY TWO THINGS that matter in business:
Product (or Innovation) and Marketing
Yep, that’s IT!
You see, most business people have this strange idea that marketing
is some airy-fairy concept promoted by smooth-talking ‘creative’
guys who wear their hair in pony-tails and work in advertising agencies
with lots of expensive office space and vast entertainment budgets.
Wrong. MY kind of direct response, measurable marketing is the ONLY thing that brings in the money! It’s very simple – you can’t have a business without it.
But here’s what most people do when they start out in business….let’s take the medical profession as an example, if only because most people regard doctors and dentists as extremely clever and professional people who make pots of money because they’re so good at business.
Nothing could be further from the truth, and here’s why
You see, doctors and dentists are like anybody else – plumbers, painters, carpenters, bricklayers, you name it – who learn a trade and then decide
“Gee, I want to be in business for myself!”
So our doctor spends years and years becoming skilled and highly
qualified in his chosen field, and then, one morning he wakes up
and decides to ‘hang out his shingle’ and go into business.
He sets up an office. Hires staff. Buys lots of expensive equipment,
the ‘tools of the trade’.
And waits. And waits. And waits for the
phone to ring.
And Nothing Happens!
Why? Because nobody knows he’s there!
Our doctor, or plasterer, or builder, or accountant, has just made the BIGGEST mistake a business person can make – having only ONE HALF of the essential elements for ANY business.
Yep, he’s got the PRODUCT, but he doesn't’t have the MARKETING. He’s spent maybe years learning his trade, the technical aspects of his business – but they don’t teach you marketing at accountancy school, they teach you accounting.
They don’t teach marketing at medical school…plumbing apprentices don’t learn how to pitch for work, they learn how to bend pipes and fix leaks.
So, What Can You Do?
Option #1: You can hire me – or somebody like me – to do your marketing for you. And make no mistake, if you had plenty of money and no interest in doing it yourself, that would be a pretty good option. But it would be an expensive one (up front, at any rate).
You see, I insist on spending a full day in a business, analysing what they’re doing right, what they’re doing wrong, and how best to maximise $$$s spent for $$$s returned, and for that initial day consulting I charge
At least $3,500.00!
After that, if I’m needed to keep working with a business, I’ll charge an on-going rate of $2,500 a day for a full day a month working with the business.
How come I can charge such high fees?
Simple supply and demand!
Just take a quick browse through your local Yellow Pages, and look under, say, Accountants. Count ‘em. Hundreds and Hundreds of ‘em.
But in the entire world you can count on maybe just a few dozen – maybe just a handful – of people like me, who can put WORDS ON PAPER that create a river of cash from hungry buyers!
And I learned it in one of the toughest markets on the planet – COMMERCIAL TV.
That’s how come I can charge what I do for personal consulting – and believe me, there are guys like Dan Kennedy and Gary Halbert charging TWO OR THREE or FOUR times what I do!
But You Don’t Have to Pay Anywhere Near That to Learn What I Know!
Option #2: You can subscribe to arguably the BEST, MOST INFORMATIVE, OPINIONATED AND ENTERTAINING marketing newsletter in the southern hemisphere
…and start putting it to use, RIGHT NOW!
Here’s what you get (at least) when you subscribe to The Marketing Guy:
-
12 Monthly issues of The Marketing Guy’s newsletter – at least 10 pages every month, usually more, PACKED with stuff you can actually put to use in YOUR BUSINESS, immediately. Not airy-fairy, high-minded ‘concepts’, not gossipy ‘industry news’ that’s interesting to pony-tailed creative types and nobody else. I won’t – ever – pitch stuff to you that involves you spending thousands, or tens of thousands, on glossy TV or color magazine ‘image’ making, with results you can only ever guess at. Just Nuts ‘n Bolts, simple, commonsense TOOLS, TECHNIQUES and STRATEGIES that can and should be used in ANY business.
VALUE $197
- TWO Critique Certificates
– send me any sales letter, Yellow Pages ad, brochure or
newspaper ad. I’ll send it back to you, with specific instructions
on what you need to do to turn it into a real puller, that magnetically
attracts prospects, who become customers, who become advocates
of your product or service. Now, if somebody walks in off the
street or phones me up and asks me to look at their marketing
efforts, I will routinely charge at least $800 just to critique
it. But as a Marketing Guy subscriber you get to use me TWICE
in any year!
VALUE $1600
- OPEN CALL-IN DAYS.
Four times a year, announced well in advance in The Marketing
Guy newsletter and by email, you will be able to call a special
number only available to members, and get my ONE ON ONE attention
for 20 minutes at a time. You can use this time to pick my brains
about ANY copywriting, advertising or sales issue that’s
on your mind. Now, I charge an hourly rate of at least $350, much
more if I have to go out of the office, so this is valuable time,
but let’s just say that over a year it’s worth a mere
VALUE $400
- PLUS, COMPLETELY FREE: Members-only access to my complete Archive of previous newsletters. More than two years worth of newsletters, reports and real-life examples of what works and what doesn’t work.
TOTAL VALUE: $2147.00
Yours for Just $297.00!
Still not enough?
Okay, let’s just have another look at your GUARANTEE:
TEST DRIVE The Marketing Guy for 3 Months.
If after 3 months of studying my monthly Newsletter, you aren’t
completely thrilled by what you’ve learned (not to mention
the entertainment value) I will refund your entire subscription
fee PLUS $10!
(People say I’m an idiot for offering such a broad-ranging, no-risk guarantee. My accountant went white when I told her. But you know something? In all the time I’ve been writing The Marketing Guy newsletter, not a single subscriber has asked for a refund!)
So, NOW what’s stopping you? You have an absolute water-tight guarantee, one that you don’t even have to rely on me to provide, it’s all done by my third-party, independent billing service.
HOW TO SUBSCRIBE
- Click on the SUBSCRIBE! button below, then click on PRINT to print out the Newsletter Subscription Aplication Form.
- Complete your contact and payment details.
- Sign your application then either FAX it to my office or mail it with your cheque.
- Once your application has been received I will email you your username and password which will give you access to the Members Area of this site where you can view the latest newsletter and also the archives of past newsletters.
- Every month thereafter, you will be emailed a link to the current Newsletter.
